By opening the Fanta World China microsite, users received different humorous wisdom each day. These quotes could serve as a motto of the day and it could be inserted as a personal message text that personal contacts could see as well. After the success of former creative solutions for Fanta on MSN that were developed by neo, the European Coca-Cola headquarters decided to adopt the Hungarian Fanta Q1 campaign elements and extend it to the EU member states as well.
Virtual Fanta fortune cookie from neo
The Fanta summer activation started in June and took 2 months on Windows Live Messanger. The fortune cookie application was embedded in the MSN user panel and appeared as an entertaining service of the chat program itself.
Posted at 2008. 7. 1. 17:46
