In the continuation mostly layers, billboard and videobanner impressions were running. At the first time in Hungary video sms had been sent out, which resulted multiple reply ratio compared to the usual electronic or mobile DM solutions. During the third phase we met old acquaintance Vivien and Ivett in a comic strip. The pictures rotated in every two weeks appear continuously in the webpages visited by the target group. While targeting to Hungarian users besides domestic webpages Invitel published in foreign pages also during the campaign.
Videosms, videobanners for Invitel
Invitel’s ADSL campaign running from the end of March edited by Neo Interactive exceeds 120 000 click-through and 45 million ad-impressions. At the beginning of the campaign special links were used and, several eDM were sent and thanks to the Invitel sponsoration the adsl.lap.hu get a new image also.
Posted at 2007. 4. 12. 17:07