Neo supports the renewal with full service campaign organization: the production of TV spots to be aired in June, viral videos, print and online displays were among our duties just like media planning and campaign management. The campaign takes off in June with focus on the brand image, followed by a promotion phase. Our cooperation with Sanoma Media dates back a long time ago: the forerunners of the NLC commission were the Hír24 portal relaunch and numerous Startlap campaigns.
NLC image change campaign
We have acquired the tasks related to Nők Lapja Café’s rejuvenation on a tender. Along with brand positining guidance we provided the women’s portal a new slogan (A női oldalam – site of my feminine side), logo, communication image and „the smile is yours” concept.
Posted at 2012. 6. 19. 18:17