Invitel's autumn campaign won the silver Effie

Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, Effie Asia Pacific and more than 35 national Effie programs. Effie winners represent client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.The objective of the Invitel's consumer ADSL campaign was to expand order numbers via the internet and shift selling rate toward a more valuable consumer segment. These objectives were realised in full, moreover, we reached a significant surplus compared to those index numbers that were defined by the client. Thanks to optimizing the campaign, we could even cut down click through costs far beneath the market average rate card prices as well. During the campaign, at least every second internet user met the advertisement, and this could boost brand awareness as well.