Our agency was accountable for both forming the creative conception and the development of Cokezero.hu. For grabbing the young male target group's attention and motivate users to get acquainted with the new product, the brandsite seceded from the regular navigation tools like links and menu bars, and used actions like bottle squeezing and globe twirling to challenge the visitors. Rewarding creativity, open-eyed user could also find a hidden Need for Seep Pro Street cheat code on the site that unlocks the Coke zero car in the game.
Impossible campaign for Coke zero
For introducing the new Coca-Cola product, neo served with special solutions in the online communicational campaign: impossible placements, zero clicks and live concert broadcast on the brandsite. Appearances supported the launch from the begining of April to the end of July.
Posted at 2008. 7. 17. 09:56