The special content is located on the World Championship column of the official broadcaster RTL Klub’s online web portal, where the original sound of TV broadcast makes the goal-animation complete. The logo of Invitel is „mown” into the lawn at the center circle and in front of the goal. Gábor Dencs, chief editor of RTL Online sad that the animated goal summary for the World Championship site was created according to Neo’s proposal. With this act, they could solve the problem that the broadcasting rights of RTL Klub are not includes the internet usage of motion picture. Besides the sponsored impressions in the animation, the Invitel also placed ads into banners in the vb.rtlklub.hu webpage.
Animation sponsoration for Invitel
On the occasion of the football world championship Neo Interactive proposed a special ads impression for Invitel. The animation of games summary were sponsored by the telecommunication firm, which solution is a transition between the product placing known at the videogames and web column sponsoration.
Posted at 2007. 4. 12. 16:41